The proceedings of the second management workshop held on the 30th
of January 2016 for the students of MBA, B.B.A, B.Com and B.Sc are as follows:
- The workshop started with a discussion on the need of skill
enhancement and its impact. This was conducted by Ms. Ritu Sharma where she
first related a short story with emphasis on human psychology and explained the
requirement of skill enhancement not only for students but also for employees
at various levels in an organisation.
This further highlighted the importance of soft skill training in
colleges / organisations which is as important as technical training. This also
renders to recruitments and placements, because the selection panel during
recruitments through a psychological cross questioning session may try to
arrive to the conclusion of the right man for the right job irrespective the
educational qualifications and grades of the candidates.
- The next was a group discussion on “The Coke and Pepsi Logo War” this
topic had been given to the candidates a day prior to the workshop for them to
be able to understand the topic better and be able to relate to the same in the
course of the discussion with the right content. All The students were divided
into two groups. They were given 10 minutes for inter indulgence and
discussions and thereafter it was a good exhibit of speakers voicing opinions
and also understanding midway the do’s and don’ts of such discussions on a
public forum. The discussion started with the first time when Coke had indulged
into creating a LOGO for itself and then the change of name from Coca Cola to
Coke and then some changes in the LOGO. Whereas Pepsi which got launched in the
market later has been over a period of time been changing its LOGO as per the
changing times and fashion.
- Simultaneously four candidates from each batch were made the
observers who were to study and analyse the discussion and prepare a category
wise list comprising of Active Audience, Sleeping Audience, Dead Audience and Problem
Creators. This was a fun exercise for the observers as they enjoyed being the
judges. This was essentially done to make the candidates understand that as
mentors when they are corrected it is not criticism whereas it to a great
extent is corrective criticism aiming to lead to transformation of minds in the
positive context. And as the observers for various groups came up with their observations,
the participants were very positive about the judgement declared.
- After the discussion an open house feedback on the topic was
staged between Mrs. Ritu Sharma and the candidates. The candidates had questions
related with the market and how a beverage war between brands is related with
consumer behaviour. Also the candidates were made to understand the correct way
of dealing with such discussions
The workshop ended after the
the students were given a brief about the upcoming workshop on “Business Plan
Presentations”
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